COMMERCIAL WORK



I build creative and engaging experiences spanning across physical and digital, specializing in experiential design, creative direction, and creative strategy.  I’ve worked on a variety of projects from storytelling and concept development for brands to experiential pop-up activations and permanent architectural installations. 

Clients have included Second Story, Amazon, The Bill and Melinda Gates Foundation, Microsoft, Leo Burnett, Latent Design, Campfire. 

Client and collaborative work has been featured in Wired, FastCo, The Wall Street Journal, Slate, and The Economist. 

Specialties: 
  • Experience Design
  • Creative Strategy
  • Immersive experiences
  • User Journey development, with a unique focus on emotional journeys
  • Creative Direction
  • Spatial Design / Environmental Design
  • Placemaking
  • Worldbuilding
  • Narrative Design
  • Architecture and public art
  • Large-scale art installations
  • Creative tech integration
  • UX Design and Engineering

Confidential portfolio available on request. 
Resume/CV

Current availability (updated January 2024): If you have future projects in mind, I’d love to connect! I am based in NYC and now open for freelance or full-time work. 

Reach out to studio [at] aprilsoetarman.com